JOURNALISM MATTERS
Journalism Matters highlights the vital role trusted news media journalism plays in our democratic society.
By campaigning on behalf of their readers, independent news media can make a real difference to people’s lives and bring about change for the better.
Making a Difference
Making a Difference is a showcase of powerful national, local and regional news media campaigns. Each year, an online vote is held to find the public’s favourite local and national campaigns from the past year.
Kent Online
Blue Badge Battle
The Guardian
Carers Allowance Crisis
Birmingham Mail and BirminghamLive
Birmingham: A Child Poverty Emergency
Facts and figures
92%
of UK adults say they use local media
Source: NMA Survey (2023)
33%
of people think social media is a trustworthy source of news
Source: Ofcom (2021)
86%
of editors agreed that the BBC’s plans to cut its local radio provision and expand its online local news content in competition with local newspaper sites will damage independent local journalism in the UK
Source: NMA Survey (2023)
67%
Trust plays a key role, with people being more than twice as likely (+115%) to trust news brands over social media.
Source: Newsworks (2024)
90%
of editors believe that Google and Meta pose an existential threat to journalism
Source: NMA Survey (2023)
70%
For print newspapers, ratings for trust, accuracy and impartiality has increased to 70% (up from 60% in 2018)
Source: Ofcom (2025)
84%
of people are reached by news brands in the UK each month
Source: PAMCo (2025)
67%
of voters believe journalism helps combat fake news and misinformation
Source: Newsworks (2024)
More News
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NMA Welcomes CMA Proposals On Google Search But Stronger Remedies Are Needed
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Lord Black of Brentwood Becomes NMA Chairman
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NMA Responds To DCMS’ BBC Charter Review
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